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BEST SOCIAL MEDIA MARKETING APPLICATIONS
{ Facebook – Users of Facebook often check it daily for a variety of information. Facebook utilizes photos, graphics, GIFs, videos, and long- or short-form content. Users can also go “live” on Facebook.
{ LinkedIn – Business-to-business users look for information on products, services, and companies to make purchasing decisions, hire staff, or, if job-hunting, to get hired. Companies also use LinkedIn to broadcast company news.
{ Twitter – Users share their live experiences and daily thoughts, ideas, and activities with their digital communities via Twitter. Twitter uses short-form tweets, which are 280 characters or fewer.
{ YouTube – Video content on YouTube is used to acquire information about products, entertainment, new recipes, languages, and more. Videos can last between one minute and several hours. Users can also host video podcasts on YouTube.
{ Instagram – B2B businesses can use Instagram to visually promote their products and services with images and video content.
{ Pinterest – Users consult Pinterest when planning a social event, as well as to preview home décor, furniture, and accessories.
{ Snapchat – This platform is used to create short video content that disappears after 24 hours. Companies and individuals build their brand by sharing case studies, news, announcements, and anecdotes.
{ Yelp – Yelp publishes reviews of submitted evaluations of entertainment and dining venues, as well as local businesses.
{ TikTok – Short videos that can be a few seconds long deliver messages through a combination of graphics and short explanations.
{ Podcasts – Prerecorded audio content that ranges from 15 minutes to 1 hour, podcasts can involve one person’s commentary, interviews with experts, or friends discussing topics of interest. Some brands utilize video podcasts, which can be broadcast on YouTube.
Slice Communications: Our Social Media Collaborator
Once a solid social media marketing strategy unique to your business is created, we collaborate with Slice Communications, a dedicated social media marketing firm, so that you are assured of expertly utilizing what’s available to you across multiple platforms.